If you’ve ever wondered, “What is eco-friendly fashion?” you’re not alone. After all, the industry is filled with confusing words like “circular fashion” and “greenwashing.” But don’t worry! This guide breaks down the 10 most important terms you need to know. By the end, you’ll feel confident making ethical, planet-friendly choices. Let’s dive in!
What is Eco-Friendly Fashion? Start With These 10 Terms
Eco-friendly fashion focuses on protecting the planet and people. To understand how, let’s explore the key terms shaping this movement.
1. Sustainable Fashion
Definition: Clothing made in ways that reduce harm to the environment.
Why it matters: The fashion industry creates 10% of global carbon emissions (World Bank). For example, sustainable brands use materials like organic cotton or recycled polyester.
Pro Tip: Look for certifications like GOTS to avoid greenwashing.
“Sustainability isn’t a trend—it’s the future. Every purchase is a vote for the world you want.”
– Stella McCartney, eco-activist and designer
2. Ethical Fashion
Definition: Focuses on fair pay and safe conditions for workers.
Why it matters: Sadly, over 75% of garment workers don’t earn a living wage (Fair Wear Foundation). That’s why ethical brands like Pact and People Tree partner with Fair Trade factories.
Key Point: A product can be eco-friendly but unethical if workers are exploited.
3. Fast Fashion
Definition: Cheap, trendy clothes made quickly, often harming people and the planet.
Why it matters: Fast fashion creates 92 million tons of waste yearly (Ellen MacArthur Foundation). To put it simply, we buy 60% more clothes than 15 years ago but keep them half as long.
Solution: Try secondhand apps like ThredUp or focus on timeless pieces.
4. Circular Fashion
Definition: A system where clothes are reused, repaired, or recycled—never thrown away.
Why it matters: Right now, only 1% of clothes are recycled (UNEP). Thankfully, brands like Eileen Fisher offer take-back programs.
Action Step: Host a clothing swap or donate old items.
5. Carbon Footprint
Definition: The total CO2 emissions from making and using a product.
Why it matters: One cotton T-shirt creates 5.5 kg of CO2—equal to driving 14 miles (WRAP). For instance, brands like Allbirds make carbon-neutral sneakers.
6. Biodegradable Materials
Definition: Fabrics that break down naturally, like hemp or linen.
Why it matters: Did you know? Polyester releases 500,000 tons of microplastics into oceans yearly (IUCN). Always check for certifications like OEKO-TEX to avoid fake claims.
7. Greenwashing
Definition: When brands lie about being eco-friendly to trick shoppers.
Why it matters: A 2021 study found 60% of “sustainable” fashion claims were false (EU Commission). For example, a “recycled” collection from a brand with no real eco-plan.
Red Flags: Words like “green” or “eco” without proof.
8. Organic Cotton
Definition: Cotton grown without toxic chemicals.
Why it matters: It uses 91% less water than regular cotton (Textile Exchange). Look for the GOTS label to ensure it’s truly organic.
9. Fair Trade Certification
Definition: Ensures workers earn fair wages and work in safe conditions.
Why it matters: For example, Fair Trade brands pay 15-20% extra to support communities (Fair Trade USA). Patagonia uses this to fund health clinics.
10. Slow Fashion
Definition: Buying less, choosing quality, and keeping clothes longer.
Why it matters: In short, it fights waste and helps you love your wardrobe. Try a capsule wardrobe with brands like Cuyana.
“Buy less, choose well, make it last.”
– Vivienne Westwood, designer
How to Use These Terms in Real Life
- Check Certifications:
- GOTS (organic fabrics)
- Fair Trade Certified™ (fair wages)
- B Corp (eco-friendly brands)
- Ask Brands:
- “Where are your clothes made?”
- “Do you use recycled materials?”
- Easy Swaps:
- Repair clothes instead of trashing them.
- Rent fancy outfits from By Rotation.
FAQ: Simple Answers
Q: What is eco-friendly fashion?
A: Clothes made to protect the planet, using materials like organic cotton and fair labor.
Q: How can I start?
A: Begin small: thrift, rent, or buy from brands like Organic Basics.
Q: Is it expensive?
A: Not always! Secondhand shops and sales make it affordable.
Conclusion
Now that you know what eco-friendly fashion means, you can shop smarter. Remember, every purchase matters. Share this guide or download our free glossary to help others. Together, we can make fashion greener—one step at a time!